Northstar-at-Tahoe™ Resort Enlists Facebook Fans to Help Name New Chairlift

05 July 2011
TRUCKEE, Calif. – July 5, 2011 – As $30 million in major capital improvement projectsget underway at Northstar-at-Tahoe Resort near Lake Tahoe, Calif. this summer, the resort will involve its nearly 22,000 Facebook fans in the naming of a new high-speed chairlift and two new ski trails.
This evening, the resort will provide a description of the area where the new lift will be installed and invite its fans to offer suggestions of what the official lift name should be. Resort officials will then select a handful of their favorite names – comprised of Facebook fan and resort employee suggestions – then ask Facebook fans to cast their vote for the official name of the chairlift.
“Facebook and other social media outlets provide us a unique opportunity to engage directly with our guests,” said Davy Ratchford, director of branding and marketing at Northstar-at-Tahoe Resort. “Rather than leaving it up to our internal team to name the new lift, we thought this was a great opportunity to involve the larger community of people who ski and ride here all season long in the naming of a lift that will improve the skiing and riding experience in a popular area of the mountain.”
The resort has embarked on a number of capital projects this summer that will greatly enhance the guest experience both on the mountain and in the Village at Northstar for the 2011-2012 winter season. Plans include the installation of a new high-speed chairlift that will service expanded gladed terrain and additional ski trails on The Backside of the resort, increasing the skiable terrain by 10 percent, construction of a new 500-seat on-mountain restaurant, and new national retail outlets and a signature restaurant in the Village at Northstar to bring additional energy and nightlife to the popular mountain village.
Construction of these capital improvement projects has commenced, with completion expected prior to the start of the 2011-2012 winter season. Presently, Northstar-at-Tahoe Resort is the only resort in the country with capital improvement plans of this magnitude that are underway for the 2011-2012 winter season.
For more information about Northstar-at-Tahoe Resort, visit To become a Facebook fan of the resort, visit
About Northstar-at-Tahoe Resort
One of the finest year-round mountain resorts in North America, Northstar Resort is host to a base area village featuring unique shops and restaurants, a conference center, 9,000 square foot outdoor skating rink, on-site lodging, special events and more. A winter sport enthusiast’s paradise, Northstar Resort offers 93 ski trails spread across 3,000 acres, award-winning terrain parks and snow sports including alpine and Telemark skiing, snowboarding, cross-country skiing, snowshoeing, biathlon and tubing. Summer activities include mountain biking, golfing, scenic lift rides for sightseeing and hiking, horseback riding, fly-fishing and more.
Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information, call 1.800.GO.NORTH (1.800.466.6784) or visit

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Jess VanPernis
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