Advanced Online Purchase Guarantees Lowest Price on Lift Tickets at Heavenly, Northstar and Kirkwood

05 November 2012
Skiers and Riders Enjoy Significant Savings on Lift Ticket Purchases made Online at Least Three Days in Advance vs. at the Ticket Window
South Lake Tahoe and Truckee, Calif./Nev. – Nov. 5, 2012 – With the start of the ski season quickly approaching, Heavenly, Northstar and Kirkwood are introducing an opportunity for skiers and riders to enjoy significant savings on lift tickets. The PEAKS 3-Day Advance ticket allows guests to save on one-day and multi-day lift tickets when they purchase lift tickets online at least three days in advance of their trip.
The three Lake Tahoe resorts offer the “lowest price guarantee” on lift tickets when purchased at least three days in advance online at through Vail Resorts Central Reservations. This guarantees the price will be the lowest available for that day –and significantly lower over the holiday period– compared to the window rate. The more guests ski during their vacation, the greater the savings – which can be up to 25 percent off of the window rate. In addition, new this season, multi-day lift ticket purchases can provide multi-resort access between the three Tahoe area resorts all season long with some restrictions.
“Skiers and riders looking to visit our Lake Tahoe area resorts are going to get the best deal on lift tickets when they plan ahead and buy online at least three days in advance of their visit with our PEAKS 3-Day product,” said Kirsten Lynch, chief marketing officer at Vail Resorts. “This product allows those planning last-minute trips to the mountains to lock in the lowest guaranteed price on lift tickets to Heavenly, Northstar and Kirkwood all season long.”
After the initial purchase and lift ticket pick-up, the ability to purchase online in advance also provides skiers and riders the ability to reload tickets onto the hard card lift ticket issued by the resorts, offering the convenience of skipping the ticket windows and going straight to the lifts.
Lift ticket holders using the reloadable hard cards are also able to take advantage of EpicMix, Vail Resorts’ award-winning social media application that was launched in 2010 and allows guests to selectively share stats and information via Twitter and Facebook without requiring skiers or snowboarders to do anything different other than enjoy their skiing and snowboarding experience. Instead of manual check-ins, the RF-enabled pass or ticket allows for automatic check-ins at each lift at all seven resorts, which then tracks the vertical feet and rewards guests for accomplishments like riding every lift in one day to earn the Conqueror pin. Last season, EpicMix re-imagined how vacation photos were captured and delivered with EpicMix Photo, and new this season, amateur ski racing enters the 21st century with EpicMix Racing, allowing skiers to fully utilize the latest digital technology to compare themselves against the very best, seamlessly tracking and sharing all of their accomplishments and competing against racers from six world-class resorts. For more information, visit
For those looking for the best way to ski or ride all season long, the Tahoe Local Pass remains unmatched in value, price and experience with access to more than 263 trails, 14 terrain parks and 10,270 acres of some of the best terrain in the world at Heavenly, Northstar and Kirkwood in California and Nevada. For just $459, the Tahoe Local Pass pays for itself after just four days and then passholders are skiing or riding for free the rest of the season. Vail Resorts’ entire season pass lineup offers something for every type of skier and snowboarder, including four different season pass options in Lake Tahoe ranging in price from $419 to $699. For more information, visit
Snowmaking operations are underway at Heavenly and Northstar, and the 2012-2013 winter season is scheduled to begin Friday, November 16 at Heavenly and Northstar, and Wednesday, November 21 at Kirkwood, weather and conditions permitting.

 About Northstar California Resort
One of the finest year-round mountain resorts in North America, Northstar is host to a base area village featuring unique shops and restaurants, a conference center, 9,000 square foot outdoor skating rink, movie theaters, on-site lodging, special events and more. A winter sport enthusiast’s paradise, Northstar offers 97 ski trails spread across 3,170 acres, award-winning terrain parks and snow sports including alpine and Telemark skiing, snowboarding, cross-country skiing, snowshoeing and tubing. Summer activities include mountain biking, golfing, scenic lift rides for sightseeing and hiking, fly-fishing and more.
Northstar is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information, call 1.800.GO.NORTH (1.800.466.6784) or visit

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Jessica VanPernis

Phone: (530)562-3866
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