Northstar California™ Resort Opens ‘Idea Room’ in the Village at Northstar™

02 February 2012

Unique Meeting Space Designed to Elicit Creative Thinking, Idea Generation

TRUCKEE, Calif. – Feb. 2, 2012 – In an effort to elicit creative thinking and provide a place for resort employees and guests to generate, share and cultivate new ideas, Northstar California’s newest addition to the Village at Northstar is the “Idea Room.” A new meeting space located in the Village at Northstar, the Idea Room is a creative work space that features dry-erase walls, modular seating, a projector, and window coverings so that groups can brainstorm their next big idea as publicly or as privately as they desire.

“When we first began thinking about the concept of the Idea Room, we wanted to create a space within the resort for our employees to share their ideas,” said Davy Ratchford, director of marketing and branding at Northstar. “As we began to brainstorm what that could look like, we realized not only would our employees benefit from this space, but our guests may want to use it for their own idea generation meetings.”

The Northstar Idea Room is the first-of-its-kind meeting space at a mountain resort that is perfect for taking a “hunch” idea and developing it into the next big thing. The dry-erase walls provide the ability to spread ideas around the room. The modular seating, including directors chairs, bean bags, ottomans and arm chairs, allow those using the room to create any seating arrangement needed, for any type of brainstorming session.

The Idea Room is available to book for any group or business looking to develop their ideas – all while being inspired by one of the most beautiful settings in the country. For more information or to book the Idea Room, call (530) 562-3814 or visit

About Northstar California Resort
One of the finest year-round mountain resorts in North America, Northstar is host to a base area village featuring unique shops and restaurants, a conference center, 9,000 square foot outdoor skating rink, movie theaters, on-site lodging, special events and more. A winter sport enthusiast’s paradise, Northstar offers 97 ski trails spread across 3,170 acres, award-winning terrain parks and snow sports including alpine and Telemark skiing, snowboarding, cross-country skiing, snowshoeing and tubing. Summer activities include mountain biking, golfing, scenic lift rides for sightseeing and hiking, horseback riding, fly-fishing and more.
Northstar is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information, call 1.800.GO.NORTH (1.800.466.6784) or visit

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar California in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Jess VanPernis
(530) 562-3866

Taryn Holstrom
(530) 562-8036

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